Wits University Press exhibition stand

For the 2012 Cape Town International Book Fair, Wits University Press asked Farm Design to design, build and set up their exhibition stand. Though the floor space was only 12m x 3m, the stand had to display more that 200 books, be able to hold more stock (in the back), have a sales area and also a meeting area. The stand also had to be self-standing. We achieved this by designing a triangular frame that supported all other elements and that also effectively created the different areas that the client required.

Upper Eastside development marketing

Upper Eastside is a mixed-use development by Redefine Properties. Farm Design built on the idea of “Live, Work, Play” and “Buy, Rent, Stay” to appeal to both residential and commercial tenants and to the buy-to-rent market.

Environmental graphics

Advertising graphics was printed on translucent film and used to screen off areas still under construction.

Buchanan Square newsletter

Redefine Properties redeveloped a group of old buildings in Woodstock, Cape Town. The challenge was that the buildings were mostly occupied by tenants and that the redevelopment process could be disruptive to tenants. Further, as new space became available we had to attract new suitable tenants.
This newsletter showed the creative caliber of the current tenants and showcased some of the new studio space becoming available. It was very important to the client to promote the sense of a creative community.