Lessons from Lockdown: Food

The COVID-19 pandemic resulted in massive unemployment, and resulting hunger, specifically for the poor. This WWF Policy Brief looks at the necessity and urgency in enhancing urban food systems to ensure that they not only address existing high levels of hunger and malnutrition, but are also resilient to future stresses and shocks.

Farm Design was responsible for the document design, infographics and illustrations. Farm Design used Jeffrey Abrahams’s documentary photography to illustrate this brief.

About WWF South Africa

WWF is the world’s leading independent conservation organisation. WWF works to look after our natural resources — oceans, land and wildlife — so we can continue to benefit from food, water and a healthy climate.

Visit the WWF-SA website.

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Elsabe Gelderblom
Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.