Urban Food System Thinking

The food security of the urban child is at the heart of this publication. It was designed by Southern Africa Food Lab for WWF as a step-by-step guide for policy makers in urban environments to help them find solutions for their cities and towns – from South America, to Asia, and Africa.

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“Food is not just the meal on the plate. It is the hard-won outcome of the efforts and ingenuity of human endeavour, cultivated from the finite resources of our planet. To understand how food arrives on our plates requires us to track a complex arrangement of actors and processes. This reveals not just the multifaceted relationships and activities that define the food system but also a concerning assembly of negative outcomes for human health and the environment.” – Urban Food System Thinking

Farm Design took the onionskin model and developed a way-thinking device through the steps.

Workshop on Urban Food System Thinking

A workshop on food security in Langa, Cape Town, was held by WWF-SA and EDP. The workshop used the tool and workshop handouts created by Southern Africa Food Lab and designed by Farm Design.

About WWF South Africa

WWF is the world’s leading independent conservation organisation. WWF works to look after our natural resources — oceans, land and wildlife — so we can continue to benefit from food, water and a healthy climate.

Visit the WWF-SA website.

Other publications produced for WWF

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Elsabe Gelderblom
Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.