Perspectives on Advancing an Inclusive and Sustainable Green Economy in South Africa

This publication stems from a Green Economy Advisory Group (GEAG) project, pursued in partnership by the Department of Forestry, Fisheries and the Environment (DFFE) of the Republic of South Africa; the United Nations Environment Programme (UNEP); the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU) of the Federal Republic of Germany; and the Deutsche Gesellschaft für Internationale Zusammenarbeit/German Society for International Cooperation (GIZ).

Farm Design was commissioned to design three reports for the GEAG project. Perspectives on Advancing an Inclusive and Sustainable Green Economy in South Africa was the main technical report. See also Active Mobility in South Africa.

The report contains an Executive Summary, Introduction and five chapters. In the design each of the sections had to be able to stand alone, yet all work together. Big, bold section openers were used as introduction to the sections, as well as using colour coding in the headers.

Green Economy Advisory Group Members:

Dr Henry Roman, South African National Department of Science and Innovation (DSI); Gerhard Fourie, South African National Department of Trade, Industry and Competition (the dtic); Nonhlanhla Msimango, South African National Treasury; Hameda Deedat, National Labour and Economic Development Institute (NALEDI); Saliem Fakir, African Climate Foundation (ACF); Louise Gardiner, International Finance Corporation (IFC); Gaylor Montmasson-Clair, Sustainable Growth, Trade and Industrial Policy Strategies (TIPS); Mike Mulcahy, GreenCape; Steve Nicholls, National Business Initiative (NBI); Shanna Nienaber, Water Research Commission (WRC); Pierre Venter, The Banking Association South Africa (BASA).

Secretariat Services by WWF South Africa:

Reinhardt Arp, Tjasa Bole-Rentel, Nokwethaba Makhanya, Khodani Mulaudzi, Louise Naudé, Naledi Ponoane and Mkhululi Silandela.

Copy-editor: Barbara Hutton

Design and layout: Elsabe Gelderblom of Farm Design

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Elsabe Gelderblom
Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.