Colombian guide to e-commerce with Canada

This publication focusses on e-commerce trading in the Canadian market. It is a valuable tool for Colombian business to effectively take advantage of trading in Canada, and leveraging the Free Trade Agreement between Colombia and Canada.

This guide and a briefing note on gender inclusion, were prepared by Professor Jeremy de Beer and Professor Michael Geist of the University of Ottawa in Canada, in consultation with ProColombia.

ProColombia focusses its work on the promotion of exports from Columbia, the expansion of Colombian companies, the attraction of foreign direct investment to Colombia, the positioning of the country as a tourist destination, and the Colombia Country Brand.

This guide is the product of collaboration between the governments of Colombia and Canada and was funded by Global Affairs Canada and implemented by Cowater International and the Institute of Public Administration of Canada, the Expert Deployment Mechanism for Trade and Development (EDM).

Farm Design was responsible for the concept design, illustration and typesetting of the publications – first in English and then in Spanish.

The guide has a companion briefing note “Gender Equality and Social Inclusion via E-commerce between Canada and Colombia“.

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Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.