Open AIR Annual Report 2020

The 2020 Report is the fifth consecutive report Farm Design produced for Open AIR. The theme of the Annual Report is “Resilience”. Open AIR is an international organisation with hubs across Africa and in Canada. Despite the challenges of COVID-19, the Open AIR network continued with their research.

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About Open AIR

Open AIR is a network comprising researchers from across Africa and Canada who are interested in open innovation, collaborative initiatives, scaling, inclusion, and policy impact.

The network’s purpose is to develop a better understanding of African contexts, to create better policies and better practice.

The question that they are currently working on is:

How can open and collaborative innovation help scale the impacts of next-generation technologies
to promote gender equality, youth employment, and other aspects of inclusion?

Open AIR is conducting case studies to help answer this question through the lenses of High Tech Hubs, Informal Innovation, Indigenous Entrepreneurs, Innovation Metrics, and Laws & Policies. Analysis of the results of these studies will be used to produce reports, research publications, improved theoretical models, and policy briefs & guidelines.

Open AIR is representing Africa as consultants in our various areas of expertise and have representation at WIPO, the AU, relevant government bodies, and others, as well as in academic circles.

Visit Open AIR’s website (Designed and built by Farm Design)

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Elsabe Gelderblom
Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.