Barriers to Plastics Recycling

This WWF report is an in-depth investigation of the inherent barriers to increasing the recycling rates of plastic packaging in South Africa and to the development of end markets for plastic products containing post-consumer recyclate, specifically packaging. 

Farm Design was commissioned to design the report, sourcing relevant images, and to produce infographics demonstrating the recycling processes and the plastics value chain.

About WWF South Africa

WWF is the world’s leading independent conservation organisation. WWF works to look after our natural resources — oceans, land and wildlife — so we can continue to benefit from food, water and a healthy climate.

Visit the WWF-SA website.

Other publications produced for WWF

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Elsabe Gelderblom
Elsabe is the Creative director: Graphic Design at Farm Design. The company is located on the slopes of Table Mountain in the beautiful Cape Town. After years of experience in the design and advertising of fast-moving consumer goods, Elsabe wanted to do “design that makes a difference”. She therefor concentrates on academic and advocacy work for issues that she considers as important. These include climate change, human rights and law. Her particular skill is in making content easy to understand, interesting to engage with, and accessible. Elsabe loves technology and code. She started learning HTML in the mid eighties and has been on the learning treadmill ever since. She is able to do both the front end design and the back-end installation of websites. She believes that a good job is always a collaborative undertaking – a good brief with a clear target market, quality research and writing polished with detailed editing, uncluttered design with a purpose, and meticulous proofing. Farm Design’s clients and collaborators are situated from Cape Town to the UK, Canada, US, and various countries across Africa. Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. In the creative industry you are often asked about awards won. Though she has received a Loerie Award for design, from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence, she considers her best award to be the clients she has worked with for decades.