About us


We never rest on our laurels – every day we try to deliver the very best creative and service.


A business is build on solid and trusted relationships with clients and suppliers.


We are a small core team with an extensive network of professional partners that enable us to deliver on our ideas. These partners range from translators, editors and copywriters to carpenters, audiovisual technicians and security providers.


Creative director: Graphic Design

Elsabe holds a BA degree in Graphic Design from Stellenbosch University, with majors in Design and Photography. She began her career in design and marketing in 1981 and started her own business in 1984, which developed into Farm Design by 2003. She has received a Loerie Award for design and from the USA the Clio Gold Award and the Communications Arts Annual Award of Excellence .

Elsabe was involved in the struggle for a democratic South Africa. She was a member of Cape Town Rape Crisis from 1985 to 1990, involved in public speaking and lobbying work. She designed the iconic Strong Women in Africa device used on Rape Crisis fundraising t-shirts. She served on the executive committee of the re-launched Western Cape Federation of South African Woman (FEDSAW) 1987–1990, and as the Media Officer convened the media committee, and trained and empowered unskilled women volunteers to produce media such as campaign t-shirts and clothing, banners and street posters. After the unbannings of organisations in 1990, she participated in establishing the ANC Women’s League branch in Observatory.


Creative Director: Event Design

Kathy launched the high-performing fashion label Hip Hop in 1985, and built it up to be one of the few independent clothing design houses in South Africa with its own chain of stores. Kathy sold Hip Hop in 2007 to pursue her other passion – event design.

I’m more than just an event organiser. I’m a stylist, consultant on all things fashionable, show producer, interior decorator, photographer and marketer. My clients need people to remember them for a long time, so I make sure I produce something unforgettable.

At Hip Hop, Kathy had a hand in all aspects of the business, from stores to the factory to winning design awards. She believes that running an event is not that different from running a factory.

You have to be organised. Producing an event is like producing a fashion show. It’s about what fresh ideas you bring and how you put your team together. I work with suppliers who are creative, reliable and responsible.


Production manager

Hajiera joined Farm Design in 2003 as the company’s administrator. With her keen attention to detail and an eye on the budget, today she is responsible for production management and budgeting.

Hajiera completed a certificate in Marketing Management at the Cape Technikon (now Cape Peninsula University of Technology) in 2002, with majors in Marketing and Sales Promotions.

She is a mother of three.


Build up and break down

Kamaal is perfect for this work. Never flustered, he brings lots of experience, technical know-how and a reliable get-it-done to the job.