For the 2012 Cape Town International Book Fair, Wits University Press asked Farm Design to design, build and set up their exhibition stand. Though the floor space was only 12m x 3m, the stand had to display more that 200 books, be able to hold more stock (in the back), have a sales area and also a meeting area. The stand also had to be self-standing. We achieved this by designing a triangular frame that supported all other elements and that also effectively created the different areas that the client required.
This logo was designed for a new guesthouse in Greyton. Two women bought the property with large grounds full of big trees. The previous owners told them that when they planted the trees, they had high hopes … So did Sharon and Angie!
Institute for a Democratic Alternative in South Africa (idasa)
Over the duration of the renovation project, many ads were developed for different media – from the glossy image setting “creative space” ad (above) to the more hard-hitting retail advertising for the property section of the newspapers.
See also Buchanan Square newsletter.
This independent hotel was opened in the Upper Eastside development in the heart of an industrial area. Farm Design developed a marketing platform on the idea that the hotel offered you “what you really need”.
Upper Eastside is a mixed-use development by Redefine Properties. Farm Design built on the idea of “Live, Work, Play” and “Buy, Rent, Stay” to appeal to both residential and commercial tenants and to the buy-to-rent market.
Advertising graphics was printed on translucent film and used to screen off areas still under construction.
Redefine Properties redeveloped a group of old buildings in Woodstock, Cape Town. The challenge was that the buildings were mostly occupied by tenants and that the redevelopment process could be disruptive to tenants. Further, as new space became available we had to attract new suitable tenants.
This newsletter showed the creative caliber of the current tenants and showcased some of the new studio space becoming available. It was very important to the client to promote the sense of a creative community.