Over the duration of the renovation project, many ads were developed for different media – from the glossy image setting “creative space” ad (above) to the more hard-hitting retail advertising for the property section of the newspapers.
See also Buchanan Square newsletter.
This independent hotel was opened in the Upper Eastside development in the heart of an industrial area. Farm Design developed a marketing platform on the idea that the hotel offered you “what you really need”.
Upper Eastside is a mixed-use development by Redefine Properties. Farm Design built on the idea of “Live, Work, Play” and “Buy, Rent, Stay” to appeal to both residential and commercial tenants and to the buy-to-rent market.
Advertising graphics was printed on translucent film and used to screen off areas still under construction.
Redefine Properties redeveloped a group of old buildings in Woodstock, Cape Town. The challenge was that the buildings were mostly occupied by tenants and that the redevelopment process could be disruptive to tenants. Further, as new space became available we had to attract new suitable tenants.
This newsletter showed the creative caliber of the current tenants and showcased some of the new studio space becoming available. It was very important to the client to promote the sense of a creative community.
Farm Design was asked by one of South Africa’s largest property developers to design and build an exhibition stand at a retail conference. the purpose of the stand was to attract retailers to a new shopping centre that was being built. We incorporated elements of the design of the new centre into the stand.
During the construction of the new part of the development, Farm Design published electronic newsletters with updates on the progress of the new buildings.