Over the duration of the renovation project, many ads were developed for different media – from the glossy image setting “creative space” ad (above) to the more hard-hitting retail advertising for the property section of the newspapers.
See also Buchanan Square newsletter.
Upper Eastside is a mixed-use development by Redefine Properties. Farm Design built on the idea of “Live, Work, Play” and “Buy, Rent, Stay” to appeal to both residential and commercial tenants and to the buy-to-rent market.
Advertising graphics was printed on translucent film and used to screen off areas still under construction.
Redefine Properties redeveloped a group of old buildings in Woodstock, Cape Town. The challenge was that the buildings were mostly occupied by tenants and that the redevelopment process could be disruptive to tenants. Further, as new space became available we had to attract new suitable tenants.
This newsletter showed the creative caliber of the current tenants and showcased some of the new studio space becoming available. It was very important to the client to promote the sense of a creative community.
During the construction of the new part of the development, Farm Design published electronic newsletters with updates on the progress of the new buildings.
State of the Nation was the HSRC Press’ flagship series, published annually. Each year had a different theme. For the cover, we chose an image from a photographic project that the HSRC had initiated. The image really symbolised South Africa and its citizens transitioning to the new political dispensation.
The promotional material for the book elaborated on this graphic theme.
The publication of each of the annual State of the Nation volumes was promoted by a conference covering the topics of the day. Elsabe Gelderblom designed all the covers and the accompanying marketing collatoral.